by Erik | Nov 4, 2012 | Advertising, Brand Development, New Media |
One of the growing trends in the digital age is the emphasis on creating Content. Communications agencies, from advertising to public relations, write about content on their websites and twitters, talk about content in their interviews, and some agencies have been...
by Erik | Sep 25, 2012 | Advertising, Brand Development, New Media |
With the popularity of YouTube, there is no better way to distribute new media to the masses. The hosting is free, the social tools help attract new viewers, and the subscription system helps keep the current ones watching. But new media isn’t just videos of a cats...
by Erik | Aug 15, 2012 | Advertising, Brand Development, Marketing, Public Relations |
Typically, when it comes to attracting customers, people think about advertising, public relations, and brand management, but in truth these fields are all becoming blended to the point where trying to define each by their differences is difficult. This is in large...
by Erik | Jul 12, 2012 | Advertising, New Media |
In the wake of SOPA, PIPA, and the protracted MegaUpload court proceedings, it seemed worth discussing Internet piracy and what lessons can and should be learned about how to deal with what appears to be dwindling viewership numbers and the increasingly difficult task...
by Erik | Jul 3, 2012 | Advertising, Brand Development, Gaming, Marketing |
I wrote this as part of the application process for Goodby, Silverstein, and Partners (goodbysilverstein.com) about five or six months ago. I’m pretty proud of it, so it seemed like a good enough way to kick off my blog. The prompt was to describe an...
