by Erik | Jan 28, 2014 | Advertising, Brand Development, Marketing, New Media |
Brand experience is a term that I only recently learned, but whose concept is quite old. Brand experience, for anyone who doesn’t know, is the idea that every way in which a consumer interacts with a brand influences the way they feel about that brand. It dates back...
by Erik | Aug 12, 2013 | Advertising |
Earlier this month, I read Adweek’s list of the top sixteen “Gayest Ads in History,” a celebration of advertising’s best gay-friendly ads over the years. This got me thinking about how homosexuality is displayed in contemporary advertising. Though it remains a...
by Erik | May 16, 2013 | Advertising, Marketing |
Movie trailers are in the enviable position of being a marketing tool that, by and large, do not raise the ire of the people consuming the marketing. Unlike so much advertising, PR press releases, and other marketing materials, people accept trailers as a part of...
by Erik | Feb 10, 2013 | Advertising, Brand Development |
I came across Rivet Global’s summer internship application while researching open positions at their company. Unfortunately, I don’t qualify for the internship because A) I’m not currently a college senior, and B) the San Francisco office is not one of the offices...
by Erik | Jan 31, 2013 | Advertising |
Digital advertising can be a total cesspool. In fact, the last decade or so has been a study in how advertisers can create advertising that makes the general public hate advertising even more than they already did, which is no small feat. Last post, I talked about...
by Erik | Jan 14, 2013 | Advertising |
Digital is one of the biggest buzzwords sweeping the advertising world these days. From music and movies, to phone apps and social media sites, people conduct their day’s work, relaxation, and social life through some kind of digital outlet. Naturally, if an...
