by Erik | May 13, 2015 | Advertising, Brand Development, Marketing |
Digital advertising is a bit of a minefield. The average user has an expectation that everything will be free. Advertisers want to do their best to reach users, but users have retreated behind ad blockers or have built up a sort of immunity to common advertising...
by Erik | Dec 11, 2014 | Advertising, Brand Development, Marketing |
Most advertising is done in the name of commerce. Pure capitalism. But every now and again, agencies engage in (typically) pro-bono work for charities and non-profits. These are often seen as a great opportunity among the creatives to put their talents towards...
by Erik | Jul 23, 2014 | Advertising, Brand Development, Marketing |
Harley Davidson is a classic and quintessentially American automotive brand. Its name and logo are so widely know that just about everyone has an opinion about the bikes and their riders, whether they know anything about motorcycles or not. And yet, despite all this,...
by Erik | Jun 9, 2014 | Advertising, Gaming, Marketing |
Trying to explain to people that I consider board gaming a hobby can be difficult. It seems very common in our society to segment things into those that are for kids and those that are for adults, even when the truth is far more complicated. Graphic novels like...
by Erik | Mar 18, 2014 | Advertising, Brand Development, Job Hunting |
I recently participated in an event hosted by BBDOsf for junior planners, where they gave out three client briefs over three weeks, one a week, and aspiring planners were asked to come up with a creative brief that could be posted to Twitter. In other words, the...
by Erik | Feb 12, 2014 | Advertising, Marketing |
Advertising agencies have always had an interesting relationship with the independent contractor. While the prestige of an agency is usually derived from its past work, and therefore from its talent, often agencies don’t feel that their current in-house talent has...
