by Erik | Jul 29, 2019 | Brand Development, Business Strategy, Gaming, New Media, Public Relations |
In my last post, I discussed whether or not esports is facing an economic bubble. In it I called out a few bad actors in the industry, but also argued that it wasn’t fair to lump every competitive title together and that, as a result, there was more resiliency in the...
by Erik | Jul 14, 2019 | Business Strategy, Gaming, New Media |
About a month ago, Kotaku published an article entitled “Shady Numbers And Bad Business: Inside The Esports Bubble.” The article makes a lot of bold claims about the esports industry, which I don’t intend to discuss line by line, however it did get me thinking about...
by Erik | Jan 28, 2014 | Advertising, Brand Development, Marketing, New Media |
Brand experience is a term that I only recently learned, but whose concept is quite old. Brand experience, for anyone who doesn’t know, is the idea that every way in which a consumer interacts with a brand influences the way they feel about that brand. It dates back...
by Erik | Apr 25, 2013 | Brand Development, Marketing, New Media, Public Relations |
Last year I wrote about how crowdfunding was changing the way in which people thought about aggregating capital. I suggested, at the time, that as the crowdfunding world grew bigger and bigger, there would be far reaching consequences as the marketplace adjusted to...
by Erik | Nov 4, 2012 | Advertising, Brand Development, New Media |
One of the growing trends in the digital age is the emphasis on creating Content. Communications agencies, from advertising to public relations, write about content on their websites and twitters, talk about content in their interviews, and some agencies have been...
by Erik | Sep 25, 2012 | Advertising, Brand Development, New Media |
With the popularity of YouTube, there is no better way to distribute new media to the masses. The hosting is free, the social tools help attract new viewers, and the subscription system helps keep the current ones watching. But new media isn’t just videos of a cats...
