by Erik | Dec 11, 2014 | Advertising, Brand Development, Marketing |
Most advertising is done in the name of commerce. Pure capitalism. But every now and again, agencies engage in (typically) pro-bono work for charities and non-profits. These are often seen as a great opportunity among the creatives to put their talents towards...
by Erik | Jul 23, 2014 | Advertising, Brand Development, Marketing |
Harley Davidson is a classic and quintessentially American automotive brand. Its name and logo are so widely know that just about everyone has an opinion about the bikes and their riders, whether they know anything about motorcycles or not. And yet, despite all this,...
by Erik | Jun 9, 2014 | Advertising, Gaming, Marketing |
Trying to explain to people that I consider board gaming a hobby can be difficult. It seems very common in our society to segment things into those that are for kids and those that are for adults, even when the truth is far more complicated. Graphic novels like...
by Erik | Feb 12, 2014 | Advertising, Marketing |
Advertising agencies have always had an interesting relationship with the independent contractor. While the prestige of an agency is usually derived from its past work, and therefore from its talent, often agencies don’t feel that their current in-house talent has...
by Erik | Jan 28, 2014 | Advertising, Brand Development, Marketing, New Media |
Brand experience is a term that I only recently learned, but whose concept is quite old. Brand experience, for anyone who doesn’t know, is the idea that every way in which a consumer interacts with a brand influences the way they feel about that brand. It dates back...
by Erik | May 16, 2013 | Advertising, Marketing |
Movie trailers are in the enviable position of being a marketing tool that, by and large, do not raise the ire of the people consuming the marketing. Unlike so much advertising, PR press releases, and other marketing materials, people accept trailers as a part of...
