by Erik | Nov 4, 2012 | Advertising, Brand Development, New Media |
One of the growing trends in the digital age is the emphasis on creating Content. Communications agencies, from advertising to public relations, write about content on their websites and twitters, talk about content in their interviews, and some agencies have been...
by Erik | Sep 25, 2012 | Advertising, Brand Development, New Media |
With the popularity of YouTube, there is no better way to distribute new media to the masses. The hosting is free, the social tools help attract new viewers, and the subscription system helps keep the current ones watching. But new media isn’t just videos of a cats...
by Erik | Sep 11, 2012 | Brand Development, Marketing, New Media |
Over the last ten years, there has been a strange, reoccurring story of the television show that flounders, or downright flops, during its original broadcast, but then magically finds a massive audience in DVD sales and online that catapult it into cult-hit status or...
by Erik | Aug 30, 2012 | Brand Development, Marketing, Public Relations |
This is the longer version of a campaign pitch I wrote as part of the application process for Charles Communications Associates (http://www.charlescomm.com/). The prompt was as follows: Develop a brief strategy for a winery launching a new label to be carried in...
by Erik | Aug 15, 2012 | Advertising, Brand Development, Marketing, Public Relations |
Typically, when it comes to attracting customers, people think about advertising, public relations, and brand management, but in truth these fields are all becoming blended to the point where trying to define each by their differences is difficult. This is in large...
by Erik | Aug 4, 2012 | Brand Development, Gaming |
I would like to start off just stating some things up front. In the rest of this post, and really anytime I mention e-sports or pro-gaming, I am aware that there is a great deal of debate about whether video games can really be a “sport.” Let’s forsake the idea of...
