by Erik | Mar 18, 2014 | Advertising, Brand Development, Job Hunting |
I recently participated in an event hosted by BBDOsf for junior planners, where they gave out three client briefs over three weeks, one a week, and aspiring planners were asked to come up with a creative brief that could be posted to Twitter. In other words, the...
by Erik | Jan 28, 2014 | Advertising, Brand Development, Marketing, New Media |
Brand experience is a term that I only recently learned, but whose concept is quite old. Brand experience, for anyone who doesn’t know, is the idea that every way in which a consumer interacts with a brand influences the way they feel about that brand. It dates back...
by Erik | Apr 25, 2013 | Brand Development, Marketing, New Media, Public Relations |
Last year I wrote about how crowdfunding was changing the way in which people thought about aggregating capital. I suggested, at the time, that as the crowdfunding world grew bigger and bigger, there would be far reaching consequences as the marketplace adjusted to...
by Erik | Apr 3, 2013 | Brand Development |
Recently, the San Francisco Symphony Orchestra went on strike in the middle of an East Coast tour. One of the more interesting things to come out of the controversy surrounding the strike was some startling information about the health of regional orchestras within...
by Erik | Feb 10, 2013 | Advertising, Brand Development |
I came across Rivet Global’s summer internship application while researching open positions at their company. Unfortunately, I don’t qualify for the internship because A) I’m not currently a college senior, and B) the San Francisco office is not one of the offices...
by Erik | Nov 13, 2012 | Brand Development |
As someone who currently works in video production, the failures of Final Cut Pro X interest me. For all intents and purposes, it is superior to its predecessor in many ways. It is faster, makes better use of underlying hardware (especially 64 bit architecture), has...
