by Erik | Sep 28, 2015 | Advertising, Brand Development, Marketing |
Blue Shield of California is in trouble, though it might not look it from the outside. They have strong revenue. They are a recognizable name. They are a member of one of the nation’s largest health insurance associations, and are one of the three largest health...
by Erik | Sep 17, 2015 | Advertising, Brand Development, Marketing |
Recently, I began researching The North Face for something I was considering writing. As an outdoorsman myself, The North Face is part of a category I know well. I was eager to see how my own perceptions about the brand and its target consumers would stack up against...
by Erik | May 27, 2015 | Advertising, Brand Development, Marketing |
Nokia’s cell phone division has a long and storied past. One of the oldest manufactures of mobile devices, they have been making them since the early 1980s. In the 90s, they were the number one brand in the category, known for their iconic candybar-style phone. Their...
by Erik | May 13, 2015 | Advertising, Brand Development, Marketing |
Digital advertising is a bit of a minefield. The average user has an expectation that everything will be free. Advertisers want to do their best to reach users, but users have retreated behind ad blockers or have built up a sort of immunity to common advertising...
by Erik | Dec 11, 2014 | Advertising, Brand Development, Marketing |
Most advertising is done in the name of commerce. Pure capitalism. But every now and again, agencies engage in (typically) pro-bono work for charities and non-profits. These are often seen as a great opportunity among the creatives to put their talents towards...
by Erik | Jul 23, 2014 | Advertising, Brand Development, Marketing |
Harley Davidson is a classic and quintessentially American automotive brand. Its name and logo are so widely know that just about everyone has an opinion about the bikes and their riders, whether they know anything about motorcycles or not. And yet, despite all this,...
