by Erik | Nov 13, 2017 | Advertising, Design, Marketing |
Niels Bohr, famed physicist and Nobel laureate, once said that “Prediction is very difficult, especially if it’s about the future.” This puts strategists in an awkward position. Whether you are a communication, brand, design, or business strategist, your job isn’t...
by Erik | Jan 6, 2016 | Advertising, Brand Development, Marketing, Public Relations |
There is an age old expression often tossed around the creative community: “Life imitates art.” This is sometimes used in a joking fashion to describe when the events of a fictional story become paralleled in the real world later. For example, when David Duchovny...
by Erik | Sep 28, 2015 | Advertising, Brand Development, Marketing |
Blue Shield of California is in trouble, though it might not look it from the outside. They have strong revenue. They are a recognizable name. They are a member of one of the nation’s largest health insurance associations, and are one of the three largest health...
by Erik | Sep 17, 2015 | Advertising, Brand Development, Marketing |
Recently, I began researching The North Face for something I was considering writing. As an outdoorsman myself, The North Face is part of a category I know well. I was eager to see how my own perceptions about the brand and its target consumers would stack up against...
by Erik | Sep 1, 2015 | Advertising, Career Development |
The truth is, as a planner, it’s often hard to know what to do to improve your skills. Each project has the possibility of teaching something new about the work you do, if you’re open and receptive during the process. On the other hand, it could teach you nothing. The...
by Erik | May 27, 2015 | Advertising, Brand Development, Marketing |
Nokia’s cell phone division has a long and storied past. One of the oldest manufactures of mobile devices, they have been making them since the early 1980s. In the 90s, they were the number one brand in the category, known for their iconic candybar-style phone. Their...
