by Erik | Sep 11, 2012 | Brand Development, Marketing, New Media |
Over the last ten years, there has been a strange, reoccurring story of the television show that flounders, or downright flops, during its original broadcast, but then magically finds a massive audience in DVD sales and online that catapult it into cult-hit status or...
by Erik | Aug 30, 2012 | Brand Development, Marketing, Public Relations |
This is the longer version of a campaign pitch I wrote as part of the application process for Charles Communications Associates (http://www.charlescomm.com/). The prompt was as follows: Develop a brief strategy for a winery launching a new label to be carried in...
by Erik | Aug 24, 2012 | New Media |
Earlier this week, I read rumors about Sony’s development of a new Playstation video gaming console. While some aspects of the rumors were completely unsurprising, like it’s going to be called the Playstation 4, one of the more interesting parts is that it going to...
by Erik | Aug 18, 2012 | Humor, Job Hunting |
In college, I learned an exercise to help with writer’s block. The basic idea is to remove from your mind all of the things that are preventing you from writing, such as sounding professional/academic, having the right structure, etc., and to just write freely...
by Erik | Aug 15, 2012 | Advertising, Brand Development, Marketing, Public Relations |
Typically, when it comes to attracting customers, people think about advertising, public relations, and brand management, but in truth these fields are all becoming blended to the point where trying to define each by their differences is difficult. This is in large...
