by Erik | Jan 14, 2013 | Advertising |
Digital is one of the biggest buzzwords sweeping the advertising world these days. From music and movies, to phone apps and social media sites, people conduct their day’s work, relaxation, and social life through some kind of digital outlet. Naturally, if an...
by Erik | Nov 13, 2012 | Brand Development |
As someone who currently works in video production, the failures of Final Cut Pro X interest me. For all intents and purposes, it is superior to its predecessor in many ways. It is faster, makes better use of underlying hardware (especially 64 bit architecture), has...
by Erik | Nov 4, 2012 | Advertising, Brand Development, New Media |
One of the growing trends in the digital age is the emphasis on creating Content. Communications agencies, from advertising to public relations, write about content on their websites and twitters, talk about content in their interviews, and some agencies have been...
by Erik | Oct 5, 2012 | Job Hunting |
There seems to be a sentiment amongst some of the working world that there is no reason to hire someone from my generation. Obviously, it can be difficult to justify hiring someone young and inexperienced for a position, where you will have to invest time and money...
by Erik | Sep 25, 2012 | Advertising, Brand Development, New Media |
With the popularity of YouTube, there is no better way to distribute new media to the masses. The hosting is free, the social tools help attract new viewers, and the subscription system helps keep the current ones watching. But new media isn’t just videos of a cats...
