by Erik | May 16, 2013 | Advertising, Marketing |
Movie trailers are in the enviable position of being a marketing tool that, by and large, do not raise the ire of the people consuming the marketing. Unlike so much advertising, PR press releases, and other marketing materials, people accept trailers as a part of...
by Erik | Apr 25, 2013 | Brand Development, Marketing, New Media, Public Relations |
Last year I wrote about how crowdfunding was changing the way in which people thought about aggregating capital. I suggested, at the time, that as the crowdfunding world grew bigger and bigger, there would be far reaching consequences as the marketplace adjusted to...
by Erik | Apr 3, 2013 | Brand Development |
Recently, the San Francisco Symphony Orchestra went on strike in the middle of an East Coast tour. One of the more interesting things to come out of the controversy surrounding the strike was some startling information about the health of regional orchestras within...
by Erik | Feb 10, 2013 | Advertising, Brand Development |
I came across Rivet Global’s summer internship application while researching open positions at their company. Unfortunately, I don’t qualify for the internship because A) I’m not currently a college senior, and B) the San Francisco office is not one of the offices...
by Erik | Jan 31, 2013 | Advertising |
Digital advertising can be a total cesspool. In fact, the last decade or so has been a study in how advertisers can create advertising that makes the general public hate advertising even more than they already did, which is no small feat. Last post, I talked about...
