by Erik | Jun 9, 2014 | Advertising, Gaming, Marketing |
Trying to explain to people that I consider board gaming a hobby can be difficult. It seems very common in our society to segment things into those that are for kids and those that are for adults, even when the truth is far more complicated. Graphic novels like...
by Erik | Mar 18, 2014 | Advertising, Brand Development, Job Hunting |
I recently participated in an event hosted by BBDOsf for junior planners, where they gave out three client briefs over three weeks, one a week, and aspiring planners were asked to come up with a creative brief that could be posted to Twitter. In other words, the...
by Erik | Feb 12, 2014 | Advertising, Marketing |
Advertising agencies have always had an interesting relationship with the independent contractor. While the prestige of an agency is usually derived from its past work, and therefore from its talent, often agencies don’t feel that their current in-house talent has...
by Erik | Jan 28, 2014 | Advertising, Brand Development, Marketing, New Media |
Brand experience is a term that I only recently learned, but whose concept is quite old. Brand experience, for anyone who doesn’t know, is the idea that every way in which a consumer interacts with a brand influences the way they feel about that brand. It dates back...
by Erik | Aug 12, 2013 | Advertising |
Earlier this month, I read Adweek’s list of the top sixteen “Gayest Ads in History,” a celebration of advertising’s best gay-friendly ads over the years. This got me thinking about how homosexuality is displayed in contemporary advertising. Though it remains a...
