by Erik | Nov 13, 2017 | Advertising, Design, Marketing |
Niels Bohr, famed physicist and Nobel laureate, once said that “Prediction is very difficult, especially if it’s about the future.” This puts strategists in an awkward position. Whether you are a communication, brand, design, or business strategist, your job isn’t...
by Erik | May 5, 2016 | Brand Development, Business Strategy |
Apple has been riding a high for several years now. It is consistently ranked one of the most valuable brands in the world, beating long time competitor Microsoft by a wide margin. It might seem odd, then, to deep dive into their shortcomings. Healthy brands like...
by Erik | Jan 6, 2016 | Advertising, Brand Development, Marketing, Public Relations |
There is an age old expression often tossed around the creative community: “Life imitates art.” This is sometimes used in a joking fashion to describe when the events of a fictional story become paralleled in the real world later. For example, when David Duchovny...
by Erik | Sep 28, 2015 | Advertising, Brand Development, Marketing |
Blue Shield of California is in trouble, though it might not look it from the outside. They have strong revenue. They are a recognizable name. They are a member of one of the nation’s largest health insurance associations, and are one of the three largest health...
by Erik | Sep 17, 2015 | Advertising, Brand Development, Marketing |
Recently, I began researching The North Face for something I was considering writing. As an outdoorsman myself, The North Face is part of a category I know well. I was eager to see how my own perceptions about the brand and its target consumers would stack up against...
